THE BRIEF
Thermos needed a cool and unique video campaign which stepped outside of their traditional marketing to launch their brand new flagship range - The Icon.
They patented their first vacuum flask in 1904 and have continued to innovate since. They wanted to produce a campaign that echoed what being Iconic was all about. This campaign stepped outside of their usual ‘outdoor/adventure’ L&F and concentrated on a more grungy, city scape vibe, indicating how versatile the product is.
We worked closely with their digital marketing agency to develop a script which then formulated the filming direction.
5 X VIDEO EDITS
1 X HERO ADVERT
4 X SOCIAL CUTS
PHOTOGRAPHY
MODEL SHOTS
PRODUCT SHOTS
We sourced casting, location, kit and crew.
We managed the entire production, working with our marketing partner’s creative concept to elevate it and add some of our Dabble spice. Once production wrapped, we managed all post-produciton too.
SOCIAL MEDIA.
As part of the marketing campaign, our marketing partner wanted different iterations of the edit condensed and uniqeuly altered for four different social platforms. They were all used as part of a paid media campaign and were hosted on Instagram, X, Spotify and Linkedin.