THE BRIEF
We were tasked with creating content for adidas’ Fall/Winter ‘23 range for Decathlon. This content included four product videos as well as a bank of photography for web and print captured over three days.
There were five categories to capture for the Winter catalogue, and so we had to find a location that would allow us to be versatile and within budget, whilst considering a diverse and representative cast of models.
4X WEB ADVERTS
2X FOOTBALL ADS
2x RUNNING ADS
300+ PHOTOS
50 SITUATION
200 DEEP GIVE
50 TECH ZOOMS
Time Is Precious
3 days, 6 scenes, 11 models and loads of content to capture. We love a fast-moving set and this was as fast as it gets.
We were fastidious in our planning to ensure all content was captured along with some bonus content.
We’re big believers in work hard and play hard, and if the pre-production is on song, then the stress needn’t be stressful.
CRAZYFAST
If it’s good for Lionel Messi, then it’s good for us.
We brought cinematic quality and a vibrant edit to bring these boots to life.
ADIZERO
Filming both mens and womens shoes, we navigated a very busy location to deliver some beautiful shots to compliment these trainers.