THE BRIEF

This is a personal project of pride from Lee’s previous experience as senior producer during his time at AO.com. This was a creative project produced on behalf for AO to advertise the new range of Samsung Televisions.

This was a film campaign shot over two days where we produced five individual web adverts for five different TVs. We worked closely with Samsung’s representatives to ensure it met their own guidelines. This was the second campaign produced for them that Lee oversaw.

Lee led the creative production and post-production.

5X ADVERTS

5 Hero Adverts

30 Social Iterations

Working around COVID

This was a post-pandemic shoot, which meant COVID protocols were in place and extra care had to be taken to ensure everyone was safe.

This meant that we had to be shrewd in casting. We cast a full family rather than individuals to comply with COVID regulations and to ensure the children weren’t put at any unnecessary risk.

Furthermore, all filming was reduced to two days (including set build and de-rig), again, to ensure there was less chance of exposure to the virus and delaying production.

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CRAZY BULK