THE BRIEF
Whilst working for our previous agency, Lee and Maggie lead all things content creation.
We were tasked with creating the content for Haribo’s Halloween ‘influencer’ marketing campaign, which included video and photography.
Working with 160/90 marketing agency, we scoped out product capture over the course of two days.
The 1st day to set-build and prep. The second for content capture.
91X VIDEOS
19x Hero Videos
13x In-store videos
6x Interview/PTC videos
53x Social Iterations
108X PHOTOS
26x Portraits
82x Products
13 Influencers,
1 Day.
One day to film 13 people delivering an ‘Art Attack’-esque halloween hack. Each influencer was given a 45 minute slot to present their piece to four active cameras in studio 1. Once filmed, they were off to the studio 2 where they did an journalistic video to camera and photos.
Meanwhile, studio 3 consisted of product photography and food styling.
We operated like a well oiled machine to ensure we captured a wealth of content for Haribo and our collaborators.
